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For years, logging into martech software meant entering a dashboard. Whether someone needed to analyze sales, review customer data, monitor campaign performance or manage an account, the dashboard served as the starting point. Software companies invested heavily in making those environments easier to navigate because getting customers into the application was central to how the product delivered value. AI assistants are starting to challenge that assumption as people are growing accustomed to…
<p>Intuit has lost more than 40% of its market cap since the beginning of the year. It's not alone. Many established SaaS players have seen their stock prices fall in recent months, inc [...]