Why Travel Needs Layered AI Adoption, Not a Race to Autonomy
AI discussions in travel often tend to center on how the technology can rapidly transform the sector and deliver high-impact outcomes. The reality, however, is more nuanced. While AI has demonstrated tangible value in areas such as personalization, customer service, and operational efficiency, not everyone is adopting it at the same pace. A major reason for this is the complex technological ecosystem. Airlines, Online Travel Agencies (OTAs), and Travel Management Companies (TMCs) operate across…
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