What Back-to-School Shopping Reveals About the Next Phase of Retail AI
Every back-to-school season compresses months of retail behavior into a few intense weeks. Families browse across websites and apps, compare prices, respond to promotions, visit stores, join loyalty programs and make purchases across categories ranging from apparel to electronics. This year, that activity started especially early. National Retail Federation research found that 62% of back-to-school shoppers had already started shopping by early July, while roughly one-third said they typically…
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